| Challenge: |
Create awareness for Temple University Hospital's new, freestanding children's hospital.
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| Solution: |
Launch an advertising campaign with echoes to the institution's well-known "Choose Temple" advertising slogan. Our research indicated that the line still had strong recognition and a positive link to the past.
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| Implementation: |
An advertising campaign built around carefully selected SEPTA bus routes, bus shelters and billboards, supported by Shadow Traffic Network radio advertising.
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| Results: |
Awareness of Temple Children's doubled after the first six months of advertising.
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