|
|
| Challenge: |
Generate referrals for Lehigh Valley Hospital's heart program.
|
| Solution: |
Marketing to consumers and cardiologists in geographic areas without hospitals that offer top-level heart programs.
|
| Implementation: |
A comprehensive campaign comprising television and radio advertising, newspaper and magazine advertising, outdoor advertising and direct marketing follow-up to people who expressed interest in Lehigh Valley Hospital's heart services.
|
| Results: |
A 100% increase in referrals for heart services, measured after six months of advertising.
|
|
|
