 |
 |
 |
 |
 |
 |
| Challenge: | Increase weekend business during summer months by 100 room nights at both Four Seasons Philadelphia and Four Seasons Washington. |
| Solution: | Capitalize on cross-promotions with local museums in each city with special "Summer Dreams" weekend packages. |
| Implementation: | A six week campaign consisting of direct marketing to Four Seasons guests, direct mail to prospects and radio advertising. |
| Results: | A total of 250 room nights sold, more than doubling the stated objective. |
